Case Study

BreastCancer.org

WMM Breast Cancer Luncheon

How EMRG Media Delivered a Seamless Second-Year Fundraiser for Cancer Research, On Budget and Rebooked Before the Night Was Over

350

Attendees

1

Day

28

Event Staff

The Event at a Glance

BreastCancer.org

WMM Breast Cancer Luncheon

Client

BreastCancer.org

Industry

Nonprofit, Cancer Research and Advocacy

Event Type

Annual Fundraising Event

Venue

Tribeca 360

Date

May 21, 2026

Attendees

350

The Stakes

What Was on the Line

For an established cancer research organization, a fundraising event is not a party, it is the engine that funds the mission. The single biggest risk was clear: if the night did not move the room, the organization would not raise the money it depends on to do its work. With 350 executives, board members, and major sponsors in attendance, every detail had to perform, because the entire purpose of the evening was to inspire giving for breast cancer research.

The Challenge

What Made This Hard

Why They Chose Us

Why EMRG

BreastCancer.org came to EMRG Media through a referral, then chose the team after seeing its track record producing fundraising and nonprofit events for respected organizations including Big Brothers Big Sisters and the Alzheimer’s Foundation. That proven experience in the charity and fundraising space gave the client confidence that EMRG Media understood not just events, but the stakes behind a mission-driven night.

The Solution

What EMRG Built

EMRG Media managed the event end to end, from the first venue walkthrough to the final guest check-in. Because this was the second consecutive year EMRG produced the event at the same Tribeca 360 rooftop, the team already understood the space and the client’s needs, which made the entire production run seamless with no operational problems on the night.
The biggest operational risk was keeping the luncheon program on schedule while coordinating four featured speakers, live remarks, and meal service. EMRG Media managed a detailed run of show with dedicated stage and speaker coordination, ensuring every transition happened seamlessly and the program stayed perfectly aligned with the guest experience.

"A big, big heartfelt thanks to EMRG Media for everything they did to help put this together. It's truly amazing. When I came in this morning and saw what they put together, thank you so much for everything you've done, and for making this vision come to life."

Executive, BreastCancer.org, delivered live from the stage

The Results

Hard Numbers.

350

Attendees
Executives, board members, and major sponsors filled the room for the mission.

4

Featured Speakers
Clear sound and lighting carried every voice across the live program.

11

Vendors Managed
Seamless coordination kept every event partner aligned and on schedule.

2

Second Straight Year, Seamless
With EMRG’s venue mastery, the night ran with no operational problems.

Services Delivered

Everything EMRG Handled

Frequently Asked Questions

EMRG Media produces corporate and nonprofit fundraising events across New York City, including the annual BreastCancer.org fundraiser at Tribeca 360. With 25 years and 1,100+ events produced, EMRG Media specializes in mission-driven nights where the entire goal is to move a room of executives and sponsors to give.
Costs vary by guest count, venue, and production scope, but EMRG Media builds every nonprofit fundraiser to its budget and delivers on target, as it did for the 350-attendee BreastCancer.org event at Tribeca 360. With 25 years and 1,100+ events produced, EMRG Media maximizes impact per dollar so more of the night goes toward the cause.
Yes. EMRG Media managed the BreastCancer.org event end to end, sourcing the venue, hiring the AV team, producing gift bags, and running full registration and check-in for 350 guests. EMRG Media is a full-service producer, so a nonprofit works with one accountable team instead of juggling vendors.
EMRG Media produced the BreastCancer.org fundraiser for a second consecutive year at Tribeca 360, and the deep familiarity with the venue and the client’s needs made the production seamless with no operational problems. That continuity is why the client rebooked EMRG Media before the event even ended.
The BreastCancer.org fundraiser was held at Tribeca 360, a rooftop venue EMRG Media sourced and managed for 350 executives, board members, and sponsors. EMRG Media handles venue selection and management citywide, matching each event to a space that fits the audience and the mission.

About EMRG Media

EMRG Media is New York City’s premier corporate event planning and production company, with 25 years and 1,100+ events produced for Fortune 500 clients including Google, Goldman Sachs, JPMorgan, Netflix, Bloomberg, LVMH, Condé Nast, Columbia Records, and organizations including Big Brothers Big Sisters and leading breast cancer charities. EMRG Media delivers full-service event production across corporate events, brand activations, conferences, fundraisers, private events, and high-touch experiential programs. Headquartered in New York City.

Why This Matters

When the night has to fund the mission, there is no room for a learning curve. EMRG Media delivered a returning fundraiser that kept a room of executives and sponsors engaged and earned a rebooking before the doors closed. For any Fortune 500 buyer weighing a high-stakes event, that is what dependable production looks like.

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