Case Study

NVIDIA

NYC Product Launch

1,200 guests. Hudson Yards. One evening. 100% on-time delivery. $1.1M budget held to the penny.

The Event at a Glance

NVIDIA

NYC Product Launch

A landmark hardware and software product reveal in the heart of New York City — Test by Marlee and Mo

Client

NVIDIA

Industry

Graphics

Event Type

Product Launch

Venue

NYC

Date

2 December 2022

Attendees

100

The Stakes

What Was on the Line

Google’s fall product launch is one of the most media-scrutinized corporate events in the technology calendar. With 400 credentialed journalists and 800 partner and VIP guests filling the room, the reveal moment is broadcast globally within seconds. A malfunctioning LED wall, a late cue, or a catering delay that forces guests into idle conversation while the world watches — any of these are not recoverable. The event had to run like a broadcast, not a party, with military precision on every transition from doors-open to final product demo

The Challenge

What Made This Hard

A product launch at this scale — 1,200 guests, 400 journalists, a 40-foot LED reveal moment, and four simultaneous zones — creates a set of pressures that a standard event production company isn’t built to absorb.
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Why They Chose Us

Why EMRG

Google’s events team evaluated several New York City production companies before selecting EMRG Media. After reviewing portfolios and meeting with multiple agencies, they chose EMRG based on 25 years of experience producing high-stakes corporate events at this scale, an established relationship with Hudson Yards, and a detailed day-one production plan that addressed every operational risk on their list. EMRG’s fixed-fee model and single point of contact structure gave the Google team the confidence they needed going into one of their most visible events of the year.

The Solution

What EMRG Built

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The Results

Hard Numbers.

1000

Attendee Delivery
Full capacity reached. 400 journalists processed through media check-in in under 18 minutes — fastest in Google NYC launch history per their internal events team.

Services Delivered

Everything EMRG Handled

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Frequently Asked Questions

About EMRG Media

EMRG Media is New York City’s premier corporate event planning and production company, with 25 years and 1,100+ events produced for Fortune 500 clients including Google, Goldman Sachs, JPMorgan, Netflix, Bloomberg, LVMH, Condé Nast, Columbia Records, and organizations including Big Brothers Big Sisters and leading breast cancer charities. EMRG Media delivers full-service event production across corporate events, brand activations, conferences, fundraisers, private events, and high-touch experiential programs. Headquartered in New York City.

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