Coca-Cola
Event Planner Expo Activation
Coca-Cola’s brand activation at the Event Planner Expo reached the industry’s top decision-makers in a single afternoon.
900
Guests
3
Events Days
155
Booths
500
Revenue
THE CLIENT
Coca-Colawanted direct access to 2,000 ofthe eventindustry's top planners and decision-makers.
The Event Planner Expo attracts the most influential event professionals in New York City — and Coca- Cola wanted to be front and center. Their activation brief was clear: create a memorable brand moment that would generate real relationships with industry decision-makers, not just impressions. EMRG designed and executed the entire activation from concept to close.
How We Built It
Secured a Midtown Manhattan venue capable of hosting 500 executives — with private breakout rooms, AV infrastructure, and top-tier catering.
EMRG managed all production elements: lighting, sound, staging, branded materials, and executive transportation logistics.
Every touchpoint — from digital registration to departure — was designed to reflect the JP Morgan brand at the highest level.
The Numbers Don't Lie
2000+
Pros Reached
2000+
Pros Reached
2000+
Pros Reached
2000+
Pros Reached
2000+
Pros Reached
2000+
Pros Reached
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What We Did
01
Venue Sourcing & Negotiation
02
Full Production Management
03
Executive Guest Experience
04
Brand Alignment & Décor
05
Day-Of Staffing & Logistics
06
Post-Event Reporting
Let's Build Something Legendary.
This initiative helped standardize global excellence while respecting local nuance—cementing Netflix’s reputation as a brand that doesn’t just release content, but creates experiences.